📊 Instant ROI + Profit 🧾 Includes optional costs 🔎 Clear interpretation

Marketing ROI Calculator

Calculate ROI, net profit, and your return ratio in seconds. Great for PPC, social, email, SEO, and campaign reporting.

ROI
Profitability %
Net Profit
Revenue minus costs
Return Ratio
$ return per $1

Enter campaign numbers

Use total revenue attributed to the campaign and your all-in marketing investment. Add optional costs (tools, freelancers, creative) for a truer ROI.

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Include software, tools, freelancers, production, etc.

How ROI is calculated

Marketing ROI shows profitability relative to total costs. If you want a quick benchmark, many teams aim for at least a 5:1 return ratio, depending on margins and sales cycle.

ROI = ((Revenue − Total Costs) ÷ Total Costs) × 100

What to include in "Total Costs"

  • Ad spend (PPC, paid social, display, affiliates)
  • Creative/production costs
  • Agency/freelancer fees
  • Tools, software, and overhead directly tied to the campaign

Frequently Asked Questions

Marketing ROI measures how profitable your marketing is relative to what you spent. It helps you compare channels, justify budget, and identify what to scale or cut.
ROAS is revenue divided by ad spend. ROI uses profit relative to total costs (ad spend plus other costs), so it reflects true profitability.
Yes. Negative ROI means total costs exceeded revenue. That's a signal to revisit targeting, offer, funnel, attribution, or campaign economics.